Skylar Jin
My performance
I'd like to show you something about my performance and group project
Group project
Our group introduced and analyzed a very popular thermos cup brand - Stanley.
The presentation was divided into five parts:
1，Product overview
2，Target Audience Analysis 3，Competitive landscape 4，Brand positioning analysis
5，Marketing mix recommendations
You can click on the PPT above to browse our group project. I believe it will bring you a lot of surprises!
New design
Our team at Skylar Jin designed a cup for Stanley to celebrate the upcoming Mother's Day. We used Chinese elements – pink peonies and purple butterflies – to design a dreamy and charming cup. We compare mothers to peonies, and hope that mothers all over the world will always be beautiful, happy and healthy!
Perceputal map
I found that Stanley has a lot of competitors, so I made a perceputal map to judge their competitive advantage. The top three brand are Tiger, Thermos and Zojirushi. However, Stanley is more suitable for cold insulation. The size is large can be used for outdoor travels and sports.